Why Us
Why Us
Our 30 years of recruitment know-how and advanced technology ensure a cost-effective, painless hiring process for all.
My passion has always been rooted in making sound decisions—helping businesses and individuals navigate challenges with clarity and purpose. My name is Daniel Parker, and my journey began in software engineering, where I built my technical expertise and honed my ability to solve complex problems. Over time, I transitioned into eCommerce, working across industries to help businesses optimize their digital operations and grow their online presence.
That experience naturally led me to business consulting, where I focused on helping companies refine their strategies, improve efficiency, and solve high-level challenges. Eventually, I launched Sound Decisions as a consultancy dedicated to delivering innovative solutions for clients across industries.
But then, the pandemic hit, and everything came to a halt. Many of our clients didn’t know what to do. Projects were canceled, budgets were slashed, and Sound Decisions found itself at a crossroads. For the first time, we had to pause operations—a crushing blow after years of steady progress.
It was a moment of uncertainty and doubt but also one that forced me to take a step back and reevaluate how we could continue to deliver value in a rapidly changing world.
In the midst of this crisis, I started helping friends and colleagues who had lost their jobs, referring them to companies in need of talent. What began as small, informal efforts quickly grew into something much bigger. I realized there was an opportunity to make a far greater impact by focusing on recruitment, helping businesses rebuild and professionals get back to work. Sound Decisions transformed into a recruitment company, dedicated to connecting talented individuals with businesses in need.
Since then, we’ve not only rebuilt but expanded. We introduced outsourcing services to help companies operate more efficiently and, in 2022, launched call center operations to meet the rising demand for customer support solutions.
Each step has been guided by the lessons we learned during the pandemic: the importance of adaptability, resilience, and staying true to our mission of creating the best experience for both clients and candidates.
What sets Sound Decisions apart today is the unique perspective we bring to recruitment. My background in software engineering shapes the way we approach challenges, enabling us to leverage technology to maximize the value we offer. Whether it’s streamlining hiring processes or using data to enhance candidate matches, we’re committed to delivering innovative solutions that drive results.
Sound Decisions’ journey has been anything but easy. Still, every challenge has shaped who we are today: a company built on resilience, driven by purpose and focused on creating meaningful connections.
From an early age, my father always stressed that life was a series of judgment calls. When it was time to choose a name for our company, that lesson resonated with me, and our namesake became the embodiment of that ideal. I can only express my sincere gratitude to the people who believe in our work and continue to drive forward our success.
As the CEO of Sound Decisions, my mission is to assemble the process, the team, and the technology to enable our candidates and clients to find their best match. I’m a builder through and through; I love to create things that touch the impossible. Sound Decisions is my vehicle to change the status quo. ~Daniel
We bring deep technical knowledge and subject matter expertise blended with a team of expert recruiters with 20 years of experience. Our innovation in hiring processes is shared with each client so that they can benefit from our research and process development. We aim to align great people with the right team to effect great results.
On top of our team's 20+ years of combined experience recruiting for companies like EY, Accenture and WR Grace, we engage subject matter experts to craft Impactful evaluations that get to the root of candidates' skillsets.
We prioritize core value alignment with A-players for growing teams. We assist our clients in understanding why aligned teams perform on average 748% better then non-aligned teams.
These core principles drive us towards continuous improvement, guiding our business mission and vision.
We are willing to make personal sacrifices to handle tough situations and deadlines. We understand when it's right to ask for help and we put the accomplishment of getting to that goal above all else. (Perseverance)
We leverage our curiosity about all things to improve the experience and expertise we bring to our candidates and clients as professionals. (Learning)
We care for our suspects, our prospects, our customers, and our candidates, and we operate with respect and care for their well-being in all instances. (Kindness)
We always seek ways to improve our work and processes through creativity, skills, and technology. (Voice and Improvement)
Our goal with Sound Decisions is to become the modern standard for recruiting firms' operations.
On average, our clients experience a 15-25% increase in revenue within the first year of hiring through
Sound Decisions.
Over 90% of placed candidates remain in their roles beyond the first year, driving sustainable growth and reducing turnover costs.
With a specialized network spanning five countries, we connect businesses and talent across borders.
With a 90%+ placement success rate, we ensure that your open positions are filled quickly and with the right talent to meet your business needs.
Deployed a completed custom ERP system to Autozone
Ecommerce Fuel Best New Member 2015 Microsoft Southwest Partner of the Year 2016
Worked with public and private companies, assisting them in developing internal IT, automation and Ecommerce offerings.
Donna Sankovich brings over 30 years of experience in manufacturing, logistics, operations, and supply chain. As Vice President of Sales, she knows how to build strong teams, boost revenue, and create smart sales strategies. Donna’s industry knowledge and practical approach make her a trusted partner for reaching your business goals.
Jay Camarao is an experienced recruitment leader, currently serving as the Head of Recruitment. With a strong foundation in talent acquisition and organizational development, Jay is skilled in building and leading teams to attract top talent and support organizational goals through effective recruitment strategies.
Cynthia Espiritu is a dynamic Business Manager with expertise in operations and client relations. Her strong background in business development and organizational management allows her to streamline processes and ensure efficient execution of key business strategies, contributing to long-term growth.
I went to them looking for CFO, VP of Operations, as well as Head of Marketing. And they created magic. I found three A Players to my team. Sound Decisions is just another level. The amount of care and time they put into making sure they found the perfect fit was incredible.
Schedule a call to see how we can help and ask your Sound Decisions expert for specific case studies related to your industry.
Challenge: The company relied on outside vendors for technology leadership and direction.
Solution: Sound Decisions was able to locate a local Fractional CTO with incredible experience in Ecommerce and Technology.
Results: Floorcity was able to direct objectives through the CTO who creates revenue driving solutions for the team and deliver them.
Challenge: CHA had several accounting challenges that required senior-level knowledge to deliver results. The catch: They needed this from the Philippines.
Solution: Sound Decisions was able to identify and recruit talent, such as CPA Talent from the Shell Oil US tax team and local professors of accounting, to find CHA the expertise they needed.
Results: Sound Decisions hires into CHA's accounting team successfully overcame their accounting challenges, and those placements have received multiple raises, awards, and promotions.
Challenge: The company relied on outside vendors for technology leadership and direction.
Solution: Sound Decisions was able to locate a local Fractional CTO with incredible experience in Ecommerce and Technology.
Results: Floorcity was able to direct objectives through the CTO who creates revenue driving solutions for the team and deliver them.
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Direct Hire is a 1-time placement fee and a single search service that helps you find the right future employee wherever they are. Direct Hire solutions guarantee the placement for a period of time and work with management to make sure goals and objectives through that period are clearly defined.
Outsource Staffing gives you the freedom to swap staff as your needs change. Outsourced staffing is preferred by many customers because of the assistance in compliance, payroll, coaching, and time management.
We go beyond matching skills—we focus on value alignment. Through our precision hiring process, we carefully assess each candidate’s experience, cultural fit, and potential for growth to ensure they not only perform well but also thrive within your company, contributing to long-term success.
We specialize in Technology, E-commerce, FinTech, and Retail & Wholesale industries, placing candidates in a variety of roles such as Applications Developers, Senior Accountants, Customer Service, Project Managers, and Call Center Agents. No matter the position, we find the A-players who align with your company’s mission and values.
Our Technical Solutions include custom call center build-outs, staffing, IT, and automation to help our clients provide the best technical support possible. We handle recruiting, training, and managing teams to ensure seamless operations and provide you with scalable solutions for long-term growth.
Our hiring process is thorough yet efficient, with timelines tailored to your needs. Whether it’s a direct hire for an executive role or building an outsourced team, we ensure each step—from value alignment to onboarding—is conducted thoughtfully, so you get the right fit, not just a quick fill.
Our partnership doesn’t end once a candidate is placed. We provide 90-day success plans, ongoing check-ins, and support to ensure that both the candidate and your business are aligned and thriving.
This proactive approach helps you achieve long-term retention and sustainable growth.
